PrestiValore
A site for a finance company
Project
Basic infos
The Client
PrestiValore is a relatively new financial company in the Turin area that, four years after its founding, is now trying to move from “home business” to a full-fledged business. In addition to managing this, it was also necessary to optimize lead acquisition through the various forms on the site.
The Objective
The PrestiValore site had been hastily created and summarily modified in the following years by various parties, generating a suboptimal situation from the point of view of safety, health, and good maintenance of the site.
Project
Conclusions
What you can see in the images is the design created by me for a possible future recreation of the site from scratch. In the six months that I have been working for PrestiValore, however, there has necessarily been a lot of work on the old one, given the suboptimal starting situation and there has not been time to pursue this project as well.
From creating a staging site to optimizing SEO and forms, implementing Google Tag Manager and more. Within a few months I quintupled the average views per 30gg (also accomplice to google ads optimization) of the website.
A focus on mobile design
It is important nowadays to think about the mobile experience, especially considering that more than 80% of PrestiValore’s site visitors arrive from mobile. Therefore, in the new version of the site, the users’ mobile experience had also been carefully planned.
Presenting financial services
Presenting financial services as loans is not exactly the most straightforward of activities. Talking about money with clients is a sensitive topic, so my idea for the new site was to focus more on getting clients to identify themselves in certain “categories”, feeling considered and seen, rather than simply creating a single, generic page about loans.
Other Web design projecs
In SG Preziosi’s previous site, the pages were poorly organized and with a not structured user flow , thereby creating confusion in the users who visited it. We therefore proposed a restyle of such.
Uppeee had requested a website, playful yet informative, that used elements of 3D graphics. In addition to this, the work has included a good deal of research on cryptocurrency.
