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MeLaSpasso

A travel agency’s social media

Project

Basic infos

The Client

For the travel agency MeLaSpasso, the client came to us with a clear idea of how he would like the logo and image style of his business, showing strong preferences for the boho-chic style.

The Objective

MeLaSpasso definitely needed a new image, and, the image of a travel agency, is really important to convey to possible customers a sense of adventure and reliability.

Project

Conclusions

For thenew image, I tried to nurture the clients’ desire to travel and, at the same time, to show the company as an authority in that field in order to get their services requested. I translated the client’s preferences, finding a meeting point between their demands and market needs, in order to have a style that was most usable for the agency’s main customers: couples looking for honeymoons. In addition to this, I also drafted a brand-manual and a social-manual to fix well the image and brand communication agreed upon together.

Adventure and Romance

To bring the agency closer to clients, I have created several contents that can inspire those who use them to want to travel or spend special moments with someone close. This is done by combining such themes in different columns that talk about the most attractive places and their folkloric curiosities.

Not only digital

To better help the client see his new image in other contexts and, at the same time, carry forward into other projects, I also created several graphics and mock-ups for many other physical media: brochures, roll-ups but also upholstery and suitcases.

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