For thenew image, I tried to nurture the clients’ desire to travel and, at the same time, to show the company as an authority in that field in order to get their services requested.
I translated the client’s preferences, finding a meeting point between their demands and market needs, in order to have a style that was most usable for the agency’s main customers: couples looking for honeymoons.
In addition to this, I also drafted a brand-manual and a social-manual to fix well the image and brand communication agreed upon together.
